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Targeted In-Market Retention Program
• 7/10/12 – 9/4/12
• Eligible only to customers who received the mailing or are on the manifest list
• Note: there is NOT a Corvette ��loyalty�� program or VIN list for Saturn/Pontiac/Hummer owners
• $500 on ��12/13 Sonic & Cruze
• $3,000 on ��12/13 Corvette
• $500 to $2,000 offer (varies) on other ��12/13 Chevrolet vehicles (excluding ZL1 & Spark)
• IS compatible with Cash, APR and Lease programs
• Is NOT compatible with GM Employee, Dealership Employee, GM Executive Referral
programs and other Private Offer programs
Targeted In-Market Conquest Program
• 7/10/12 – 9/4/12
• Eligible only to customers who received the mailing or are on the manifest list.
• $500 on ��12/13 Sonic & Cruze
• $3,000 on ��12/13 Corvette
• $1,500 to $2,000 offer (varies) on other ��12/13 Chevrolet vehicles (excluding ZL1 & Spark)
• IS compatible with Cash, APR and Lease programs
• Is NOT compatible with GM Employee, Dealership Employee, GM Executive Referral
program and other Private Offer programs
GM Competitive Lessee Conquest Program
• 7/3/12 – 9/4/12
• Eligible to non-GM lessee's toward the purchase/lease of most '11/'12 Chevrolet
vehicles (excludes Camaro ZL1, Volt, Sonic, Aveo & HHR)
• $1,000 on ��11/12/13 Malibu and ��11/12 Cruze, Impala, Camaro (excluding
ZL1) and Equinox
• $2,000 on ��11/12 Corvette, Traverse, Colorado, Silverado, Avalanche, Tahoe,
Suburban and Express
• Dealer will be required to enter the competitive VIN in Order Workbench when
submitting for incentive payment.
• Documentation requirements for audit purposes:
• Copy of current 1999 or newer non-GM (i.e, non-Buick, Cadillac, Chevrolet,
GMC, Hummer, Oldsmobile, Pontiac, Saab or Saturn) passenger car or light
duty truck lease, or lease payment coupon must be retained in the deal jacket.
• Copy of the qualifying vehicle��s registration must be retained in the deal
jacket.
• IS compatible with Cash, APR, Lease and EVA programs
• Is NOT compatible with other Private Offer programs

Discount Programs: ��GM Preferred Pricing��
• Announced through 10/1/12
• ��GM Preferred Pricing�� program for eligible participants of the GM Employee Discount (and applicable
family members), Dealership Employee Discount, Supplier Discount, Military Discount, College
Discount and Credit Union Member Discount
• Price is shown on the invoice as ��PREFER��
GM Employee Vehicle Allowance / Dealership Employee Vehicle Allowance
• Compatible with most other incentive programs (including ��GM Preferred Pricing��)
• Not eligible with the QRD (PEP) Pricing program
• Note: ��12/13 Camaro ZL1 is excluded from Preferred Pricing and EVA
• Go to GMFamilyFirst.com for details on Discount Program eligibility and rules
Sell ��11MY Below Formula Price
• Effective 7/22/11, dealers are allowed to sell ��11MY vehicles below formula price (Employee, Supplier,
College Discount, Military, Credit Union)
Guide
Only
-*‐
Refer
to
GM
Incen5ve
Messages
for
Official
Parameters
8
7/3/12 - 9/4/12 7/3/12 - 9/4/12
Purchase EVA Lease EVA
$4,000 '11/12 Tahoe & Suburban '12 Tahoe & Suburban
$3,500 '11/12 Impala & Corvette*
$3,000 '11/12 Avalanche, Express, '13 Tahoe & Suburban '12 Silverado LD, '13 Tahoe & Suburban
$2,500 '11/12 Malibu, Traverse, Silverado, Colorado
'13 Impala & Corvette
'12/13 Impala & Corvette
$2,000 '11/12 Camaro (excludes ZL1), '13 Avalanche & Express
$1,500 '13 Silverado '12 Malibu, Traverse, '13 Silverado LD
$1,000 '11 HHR, '11/12 Equinox & '13 Camaro (excludes ZL1) '12/13 Camaro (excludes ZL1)
$750 '11/12 Cruze
$500 '11 Aveo & '13 Malibu '13 Malibu
$250 '12/13 Sonic, '13 Cruze & Equinox