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The price thing scares me, Scott..... why is Bob talking premium content over Mustang? There are MANY features you might throw on to the Camaro as standard equipment that you may think we want to be "premuim" that most of us could care less about. I LOVE the fact you are going to make the interior higher quality, but let people choose if they want 500 color gauges or twin bun warmers.
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On a similar note, I want to know how GM is going to take the "premium" argument to market in light of the new Hyundai Genesis Coupe. The thing has a very nice interior (at least based on the photo) a 306hp V6 that will undercut the
V8 Camaro to say nothing of the V6, and will have something like 8 months lead in the market.
The Mustang is heading for an overhaul too, and the rumblings I'm hearing have a significant interior upgrade as part of that mid-life enhancement. It's not like the competition is sitting still.