06-03-2009, 02:31 PM
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#1
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Geek
Drives: IOM 2010 Camaro 2SS
Join Date: Oct 2008
Location: Orlando
Posts: 4,451
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Could GM be cool again?
I liked this article. It makes sense to me and seems like the Camaro could be at the forefront of this for the time being. Pretty much everyone loves this car. Doesn't get more cool than this.
Quote:
There’s an almost palpable lack of confidence that General Motors will exit bankruptcy as a leaner, meaner, stronger company. However, the game plan is basically to envision the New General as a sort of American Toyota, with a tidy lineup of brands to manage and an appealing fleet of economical, fuel-efficient vehicles to sell. Sedans and small, gas-sipping cars will be the future, not the fuel-chugging trucks and SUVs that got GM in trouble.
This is simply not going to happen, and it’s ultimately a good thing, because we don’t want the New GM to be a feeble imitation of Toyota. We want the new GM to be its own thing, as well as a more dynamic player in both the U.S. and international car market.
GM will need to dig deep into its industrial DNA to make this happen. The bankruptcy process will make it much easier. Freed from the burden of having to sustain underperforming nameplates, such as Saab and Hummer, and service heavy debt, GM should become lighter on its feet.
It could also become … well, kind of chic. It’s now officially an underdog for the first time in more than 70 years, and the company has the mayor of Warren, Mich., agitating for a move out of its current HQ, the widely loathed Renaissance Center in Downtown Detroit, and into the beloved Technical Center. There’s a whiff of startup culture around GM now — an astonishing development, given the overall sense of irresistible mightiness that has clung to the company since the 1950s.
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http://www.msnbc.msn.com/id/31070110/
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