Quote:
Originally Posted by FenwickHockey65
Incentives aren't really any different than where they've been as far as I know. Honda boosted incentives a ton to get rid of 2012 Civics.
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Because, and this is what Honda told their dealers, once the 2013s arrive they're going to have a very hard time selling the 2012s
As for incentives vs profits ...
The thing to remember with incentives is that while it does lower the profit margin, it also boosts sales. If higher sales x lower margins is more than lower sales x higher margins, increased incentive spending leads to an increase in profits -not a decrease.