|
I’ll try to just do a list focusing on what might be doable at this stage of development (some of these will have been mentioned already):
1. Make it a total package. It must handle as good as it looks an not just 0-60 or ¼ mile queen. Some will drag, some only care about one dimension but if you want this to have mass appeal it needs to be a tight performance package that will out handle an STI while running down a Mustang.
2. Several stripe packages exclusive of trim levels. You should be able to get a Z28, SS or whatever with no stripes if you want to.
3. Cost is always an issue so clump packages and trims in a way that makes sense (please don’t do your options like the new CTS, I’m 30 something and in IT and had a real hard time figuring out what went with what) while keeping big ticket options like navigation as separate options as well as leaving some items from packages as stand alone options. This helps your dealers sell cars as there are fewer options that a customer can choose from and reduces your cost as well. Face it the enthusiast is going to order a car the way they want while the average Joe wants a simple to understand system of options. (See the BMW 1 series for example; you can get the cold weather package which includes heated seats among other things or just the heated seats as an individual option).
4. Provide an upgraded interior option so you can make your price points but still allow those who want a nice interior the option of having one.
5. Allow for custom colors or options available under a special order program similar to VW, AUDI, BMW and others. We want more than beige, gray and black.
6. Offer cloth, Alcantara and leather options or combinations of both (Alcantara bottoms but leather bolsters for example).
7. Don’t assume everyone wants 20” chrome wheels, some will have performance as their top goal so provide 17 or 18” light weight options regardless of trim (reserved for the V-8 would be fine).
8. Make sure what a driver touches inside the cabin is well laid out from an ergonomic standpoint as well as made from quality materials. We don’t expect Audi but we do expect Honda/Mazda/VW (that is if you want people who buy Honda/Mazda/VW cars to buy the Camaro).
9. The Halo lights are nice; if they are too pricey make them available as a Chevy accessory.
10. A dual-clutch transmission with paddle shifters would be a nice option.
11. Ipod/AV connection
12. Keyless ignition, start button would be nice but not required.
|