Quote:
Originally Posted by Mr. Wyndham
If memory serves....they even made a conscious EFFORT to "anti-age" Buick and Cadillac, am I right?
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Very much so.
When Bob Lutz started his last tenure at GM, Buick had all kinds of projects tailored specifically for the elderly. He ended up canceling all of them. Now Buick has one of the highest conquest rates in the industry, high ATPs, and a strong overseas presence. And is one of GM's most profitable divisions.
As for Cadillac...well it's pretty obvious how big of a change they've made. And in a little over a year every Cadillac will have been updated or redesigned.