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The 3 series has been the benchmark to which all manner of vehicles are measured. The comparisons go beyond the likes of the A4, C-Class and S60 and include things like M3 vs Camaro, 328i vs Prius. There’s a problem with your largest volume product being put on this kind of pedestal: how do you redesign it? Carefully, mildly, infrequently and only when absolutely required. With increased competition from the Audi A4,
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