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There's always a new crop of buyers when a year of high schoolers turn 16. GM wants to take the biggest chunk out of these new buyers that they can because good experiences in their first Chevy will lead to a lifetime of Chevy cars. This may not make a dent this year, but over the next 70 years, one family of car buyers that only buy Chevy cars will do GM well because it brands the customer and family.
How big a deal is the Camaro as a model? It is huge. For enthusiasts, it keeps them loyal. For opponents, it converts them. This could make or break Chevy's status as a performance car company. That reputation makes a big difference to car buyers, even if the Camaro isn't they car they are seeking. It's all about branding.
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