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Bob Lutz -- "...now the gloves are off..."
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That is a truly great thing to hear. How about a Camaro commercial that throws it in the face of the competion? I'm not just talking about the Mustang and the Challenger, add in the Genesis, Civic Si, etc.
And please put some good music to the ads! Zepplin's Rock 'N Roll for the CTS was pure genius. It captured excitement, reminded you that it had "been a long time", and got the blood pumping. For the Camaro, AC/DC's Back in Black comes to mind. I know its cliche, but who cares? This car has 300+HP in the V-6, 400-426HP in the V8, the target audience isn't the most subtle bunch, myself included.
Start with a black screen, start up that first rift. Halo's come on, all you see is the lights, maybe the Chevy badge. Have two cars thrashing about in a warehouse, one silver, one black. Throw in a smokey burnout, get the 3/4 shot of the car drifting in slow motion, etc. All the announcer needs to say is: 300 HP. 29 mpg. $22K MSRP. 400+ HP V-8 also available. Now available at your Chevrolet dealership.
Excite us!