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Well, the Viper has had zero dollars spent on advertising with virtually all marketing money going to racing.
It has sold about 450 units.
That's far from 4000.
Makes sense to me to super-hype the car to be sure all sell swiftly.
As usual, though, how well will the Z/28 sell when dealer are asking north of $100k, reguardless of MSRP?
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