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Old 01-03-2014, 06:47 PM   #227
Number 3
Hail to the King baby!
 
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Drives: '19 XT4 2.0T & '22 VW Atlas 2.0T
Join Date: Dec 2008
Location: Illinois
Posts: 12,286
Here is a quick point of business that some people aren't getting.

You charge the price for your product that you can get based on the volumes you intend to sell.

GM did prototypes of what ended up being the C5 Z06. Had a chance to drive one of the cloth seat base cars. Someone realized that providing an opportunity for the customer to give you less money for a Corvette likely was a bad deal. So the cheaper but lighter weight body style got a nicer engine, titanium exhaust, etc. and became the most expensive car rather than the cheapest.

GM doesn't have to charge what we think it adds up to they only have to charge the amount the number of cars they intend to sell can be sold at. If there is a limited volume, then the price is whatever they think they can get and sell that number of cars.

It's really that simple.

Anyone complaining they should charge less is, LIKE ME, disappointed it's at a stratospheric price point that we likely can't pay or at least very much unwilling to pay.

Sure it would be great if they put all that stuff into that car that makes it far superior to any Camaro ever built and far superior to any Pony car ever built and go "gee, we love you guys so much, let's charge the same price as an SS".

That was never going to happen.

I'll make my case again. Take a 1LE (awesome car) and add the LS7 (my favorite engine anywhere. That car with that hand built engine is $60,000. Don't argue it, that is what a 1LE with the LS7 would cost based on the mark up for the LS7. Now you have a care that costs more than the ZL1, but can't and won't keep up with it around the track. Anyone think that the 2nd best Camaro around the track is worthy of being called a Z/28? GM didn't and a few people high up didn't either (or so I've heard) and making the car lighter, better handling, and better braking needed to be accomplished. So low volume parts just for the Z/28, Carbon Ceramic Brakes, Special wheels and very expensive tires. Our now $60,000 1LE (I told you not to argue it, it's true) is now pushing $70,000 (CC brakes alone would add $5,000 or so). Now throw in some development cost, amortize some tools and TA DAAAAAAA you are at $75,000. And keep in mind that $75,000 includes the Gas Guzzler Tax as well which I think is several thousand.

Yes, it seems high. But for the content it's fair. And add in that exclusivity (and GM is pricing for that too, bet on it) and it's more than fair. Keep in mind, even the Z06 is far more common than this Z/28 will be.

Anyway, this is the food for all of us enthusiasts.......................and I'm far from full.
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