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Old 02-20-2014, 10:03 AM   #1
apr_gen5
 
Drives: 2013 ZL1 Yeh!
Join Date: Dec 2013
Location: Vancouver WA
Posts: 29
Is the ZL1 a Loss Leader?

Does GM make money on the ZL1? It seems like the sum of the parts is greater than the cost. Also, I keep comparing it to my e46 M3, which had a sticker price 12 years ago near the ZL1 today. There are a few areas where the ZL1 is a little cheaper, but that is offset by the parts where the ZL1 is better. Parts where I think the ZL1 is better:

Engine, more power and torque, lower cost to maintain and repair
Transmission, shifts more smoothly
Wheels, lighter and bigger
Seat, more comfortable for daily driving
HUD
Brakes
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