[el ess A]

Gently clean it every now and again with a very mild damp cloth and brush then blot dry to keep it looking new. There's several videos on youtube on keeping alcantara (what we refer to as suede). It will wear eventually, but so does the non-suede. Just keep things clean.

I got a big fat discount on my car to below base MSRP, and it came with suede, so essentially the gas guzz tax and every single option were free. I'll gladly trade free for a bit more detailed cleaning.