Quote:
Originally Posted by 96MrBass
Couldn't Ford have claimed the record for most hp/ fastest muscle car ever with the present GT500?
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Yes. But I don't think Ford needed the marketing. I mean, Ford has been on top for many years. I think it's because nobody was expecting 707 HP from Dodge. So being Dodge, and the underdog for decades, they took advantage of the marketing opportunity. It's all about bringing attention to not just the Hellcat, but the entire brand name. It's been mentioned in several articles that talk about the business angle of the Hellcat introduction.