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You can sue, but I don't see what your damages would be. I think your burden would be to prove that by the false advertising, you were diminished somehow-either in the enjoyment of life or in increased depreciation. I think those arguments would fail miserably because it's easy to prove that the auto is enjoying good sales and you wanted the auto. So you'd be suing for some sort of declaratory action to cause a retraction and reprint. With no damages, you likely wouldn't be reimbursed fees.
So my off the cuff answer is: if you are bored and have money floating around sure you can do it. Of course, I could always be wrong.
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