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I never said it was limited to one particular vehicle and I found out about this from a live chat agent on chevrolet.com
It may very well apply to any new GM vehicle, I have not tried it.
If it is a marketing ploy it is a good one, I am getting almost 7K off the msrp of a '14 Equinox. It is a dealer demo with 5,000 miles but has never been titled and has full warranty.
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