The first thing people say when they see my baby is: wow, that color is amazing! Having owned an IOM vert, I can say this isn't a flashy color, it looks much richer. Absolutely beautiful in the sun. BTW, many cameras are crappy when capturing red.. A lot of these photos are taken with cellphones, mine included

and the camera never gets reds true to life. Look at this color on a sunny day, in person, and you too will say: wow, that color is amazing!