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On one hand, Cadillac is trying to keep prices on par with its competitors, even if it means losing sales, on the other hand, GM is throwing huge discounts not even seen in 2007 before deep recession (but seen during), tarnishing the brand image.
Obviously, cheaper prices are better for us consumers, but a part of me feels bad about the hurt brand image, and all the trash talk it enables of luxury brand loyalists whose car knowledge is based on cliches.
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