Quote:
Originally Posted by Frank in MD
I disagree completely. Product, product, product. That's how you compete and win. Look at Hyundai/Kia, they built cheap and unreliable shitboxes. Now they're a threat to their Japanese rivals and in many circles considered an equal to Toyota and Honda.
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The current Malibu is far from a shit box. The sales aren't terrible, just not top in class. The issue is perception and getting people into the dealership to even test drive one.
I don't see anything they can/will do in a redesign that will change that. People just think "Camry" and "Accord" when they're shopping mid class. Until THAT changes, the best the Malibu can aspire to be is third or fourth fiddle. It's kinda like incumbents in politics - they mostly get reelected by name, not by accomplishments.
Looking at that top 6 objectively, there's just not much wiggle room in there. Competition is stiff. ALL off those cars are decent vehicles. Going back to my first reply, the fact the Camry is still #1 only supports the idea that the market is just stuck on stupid right now. IMO it's the least value among that entire group.