[el ess A]

I think Dodge is fugging up by not letting the market dictate sales.

I get that they want to put a Hellcat in the hands of anyone that wants one without making them pay through the nose.

Dodge fans have been waiting for 400,000 years for an opportunity like this. (I exaggerate to clarify) So naturally they're going to come banging down the doors yelling "take my money!" because they've been kind of on the short stick of the "muscle car" resurgence. After this initial blast where the die-hard and bi-curious people get into a hellcat, things will die down.

More power to them if they can get it sorted where they CAN meet demand. But this may infuriate some potential buyers. I suggest they say "we're building XXXX number of Hellcats for 2015" and allot those to the highest selling dealerships, similar to the way that GM does. And let the chips fall where they may. Because otherwise, the parts supply and CAFE standards might be in jeopardy here.

The only OTHER way I could see this happening is that the dealer association and Dodge agree to ship and sell the Hellcats at retail price. Nothing more, nothing less. And then EVERYONE gets a fair shot at the pie and no price gouging. Of course, this is something I fundamentally disagree with because this goes against my free-market beliefs. (Companies like Bose and John Deere do similar thing but opposite in price-basement deals to prop up their brand images and I hate them for it)