Quote:
Originally Posted by Red2014SS
I think Challenger sales are doing well because out of all three manufacturers, Dodge has really stuck to the retro look styling. Sometimes I have to do a double take when I see a new Challenger to make sure it isn't an old one. Chevy began to drift away from retro with the '14-'15 update, and I think the '16 will be worse.
The new Mustangs are so far away from the original look, they are almost starting to look Japanese. I think Ford can get away with it because so many kids developed brand loyalty with the Fox body Mustangs in the past. Ford never really stopped making the Mustang, so they didn't lose a whole generation of buyers.
Chevrolet is in a unique situation with the Camaro. Personally, I feel they will do best if they stay retro. 1st and 2nd Gen cars have huge popularity, and seeing modern remakes really excites a lot of people. I don't think that will happen though... I think Chevy will chase those Mustang sales with a more modern Camaro. I hope it works out ok.
I have never owned a Dodge in my life. I will tell you one thing though.... If they were to do a good remake of the 1968 Charger, I would be first in line to buy one. Dodge is missing the boat by ignoring that car.
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The fact that Camaro is selling as well as they are is impressive considering the reputation of both the Mustang and the Camaro over time. Mustang has
always been the more mainstream vehicle with the better reputation, and the fact that the Camaro caught up to and passed it is really telling on how much Chevy truly dominated the refresh movement at the end of the decade.
Mustang has momentum right now. There is a very logical reason for this. The Mustang is running a next generation refresh with a rebuilt body and inner workings. Camaro is still selling new vehicles that were essentially designed 6 years ago, however announced a couple quarters ago they are releasing a brand new design this year. That design hasn't even been unveiled, yet. Sales-wise, had Chevy kept the whole thing under wraps and made a surprise unveil next month, you would still see steady Camaro sales, but the way in which they did it, people who were looking to buy new are going to wait until the unveil to see which model they would prefer, which is going to stagnate sales for a while. Once the unveil happens, expect Camaro sales to pick right back up and net out the losses you have seen over the past few months, dominating Mustang sales in the short term before normalizing back to what we've seen as a trend over the last few years.
That being said, if the C6 is a dud, all that hypothesis is out the window.