Quote:
Originally Posted by Beardface
The fact that Camaro is selling as well as they are is impressive considering the reputation of both the Mustang and the Camaro over time. Mustang has always been the more mainstream vehicle with the better reputation, and the fact that the Camaro caught up to and passed it is really telling on how much Chevy truly dominated the refresh movement at the end of the decade.
Mustang has momentum right now. There is a very logical reason for this. The Mustang is running a next generation refresh with a rebuilt body and inner workings. Camaro is still selling new vehicles that were essentially designed 6 years ago, however announced a couple quarters ago they are releasing a brand new design this year. That design hasn't even been unveiled, yet. Sales-wise, had Chevy kept the whole thing under wraps and made a surprise unveil next month, you would still see steady Camaro sales, but the way in which they did it, people who were looking to buy new are going to wait until the unveil to see which model they would prefer, which is going to stagnate sales for a while. Once the unveil happens, expect Camaro sales to pick right back up and net out the losses you have seen over the past few months, dominating Mustang sales in the short term before normalizing back to what we've seen as a trend over the last few years.
That being said, if the C6 is a dud, all that hypothesis is out the window.
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Your hypothesis has a flaw. You aren't taking into affect that when the C5 came out the retro Mustang had been out since late 2004. Yes some body changes had been made in the 2010 and 2013 refresh, but overall the car has kept its same general design. The Camaro was new and a Hollywood star. That has a major effect on sales. Now the Camaro and Mustang are starting fresh. Both a clean slate and there is no way to predict how the market and its consumers will react, other than that they apparently love the Mustang as it is. Moving nearly 13,000 units in the month of March is very good.