[King T]

Originally Posted by DGthe3

If its not competing with the S class, 7 series, and A8 then what is the CT6 going up against?

I'm sure Fen can answer this better than me, but the CT6 competes but doesn't directly compete with the S-Class/A8/7-series/XJ. As we all know, the CT6 was signed off as the flagship for Cadillac before Johan de Nysschen came over (it is said to have been in development for 5 years). I think that is why the CT6 ended up with those other flagship dimensions. Nysschen told them "it's good, but not good enough" when you got competition like this


and


He knew it had to be better, and knew they could do better.

From Motor Trend:

Let’s make one thing clear: The 2016 Cadillac CT6 is not meant to directly compete with the Audi A8, Mercedes-Benz S-Class, and the BMW 7 Series. Sure, the CT6 is properly sized to compete with big, heavyweight sedans, but that’s not what it’s meant to do. Cadillac has insisted the CT6 is more of a middleweight, but that doesn’t mean we can’t visually compare it to other similarly-sized sedans.