They probably have you $4-5K upside down on the Sonic, and only giving you $1K on your Cavalier. I think that's why it looks like they've added money onto the car deal. I've bought 2 cars at Midway and both times their 1st offer was not very favorable. The deal is, if they ask you if the price is fair and you say yes, they have no obligation to go lower. Keep saying no--and that's the only way you'll know how low the price can go. But--do your homework. If THAT car is the one you want, you should know the price of the Camaro in Phoenix, along with the value of your trades and use that for your leverage. The pic shows how this Midway final price deal is 'conditional' so even though you see $18K as an advertised price here--know that that's only if you qualify for all of the special pricing. For example, check the fine print on those special deals. You only get the Loyalty Offer of $2500 off if you're trading in a Volt--not just because you're a Midway customer. So know all the incentives that you qualify for as well. If you don't really know those details, how can you evaluate the deal?