Good Idea: Telling potential customers you’re selling a hot car at MSRP.
Bad Idea: Telling potential customers you’re selling a hot car over MSRP.
I think GMs sets a fair price with the MSRP. GM makes money, the dealerships make money, the salesperson makes a fair commission, and I figure I was treated fairly. But if a dealership feels justified charging me over MSRP for the Z28 I’m going to wonder if they’re going to try and screw me on a Chevy Beat in a few years
. I know, I’ll just stop shopping at the farmers market and start shopping at Wal-Mart, at least I know I’m keeping an child employed in China somewhere
. Hey Wal-Mart is successful for some reason, though I don’t think it’s always due to selling at a list price.
Of course Chevrolet dealerships could do what some questionable dealerships do to get around the MSRP policy. Put a few miles on the car and sell it as a used car at a “market adjustment rate”. We all know a few people will pay, some will wait, and some will go to the competition.
