Quote:
Originally Posted by shnomac77
We already have the parts... Im not talking about anything new. Think LT models  |
The take on those parts is very low. The LS exists only to advertise a low MSRP. Sure a dealer will sell you an LS, but he most likely won't have one of the lot. What he does have is a nicely equipped 2LT+RS automatic for 30k. In the average consumers mind, he's only paying $23k because that's what was advertised and not his full payment.
In order to make more $, they need to sell the ones that make them the most $. The people that buy $50,000 cars aren't hurting for cash. You don't even give the option to save 2-3k on a cheaper model. It hurts your bottom line.