Quote:
Originally Posted by redcoats1976
its a 50 year old tradition.old guys like me love the old names and option codes.they would have to be stupid to consider changing that stuff,might as well name it vega or something...
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For the older customers, and many younger ones appreciate the history and want to buy one. Some older things are a stigma to the millenials, and would rather it was named Starbucks, Panera Bread or Diversity.
Yes, talk about failure if anyone remembers mitsubishi was it? trying to market to that 18-24yo crowd with their advertising etc.
They did get them in the showrooms but they had poor or no credit. Their solution was to expand their own credit corp and give them all credit no matter what. It sold cars, but like the housing market with subprime loans, first to go was their banking side of the house.
Yeah couldn't see that coming.