Quote:
Originally Posted by frenchsquared
Advertising! GM sucked at marketing this car. I bought a brand new one and GM told me nothing about the car. I happened to walk in to a dealer ship that had one while getting my oil changed. No commercials, no youtube videos, no Facebook ads nothing. I was tracking a C5 Corvette regularly. GM should have found some way to reach me.
The used car pricing books all know the MSRP started at $76,000 but was dropped to $50,000. You cannot look at the $76,000 number any more. Sorry for those who paid that. I have said before I got mine for $42,000 brand new off the show room floor.
I tried to buy the first one I saw but the dealer was asking $85,000. I am sure many other dealers made this mistake and over priced a car that had no market. The target market for the car was never told the car was made.
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I would also second the above and add one thing. The marketing they did have told the story of a track car only - DO NOT get this car for the average person - do not drive on the street! While I read that and said YES, many said NO. While I've only tracked this car a few times, I do drive it to work. I love this car. It's now paid for, so I bought a new raptor for bad weather days, I drove this car in all types of weather and never had an issue.
So in the end GM did screw up - but I did not! Yes I paid $76K, but its the most fun I have ever had in a car. It is a true old school / modern muscle car that drives like a super car. It has more power than I'll ever use (I'm a crap driver) and it looks and sounds perfect.