Quote:
Originally Posted by shaffe
Doesn't that in a sense handicap Chevrolet though? It has to be nicer than a Chevy, but not as nice as a Cadillac. That to me seems like it puts a cap at how nice a chevy can be
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Not at all. Chevrolets and Buicks both have leather seats. Buick should have nicer leather, maybe heated and cooled compared to Chevrolet heated OR offer the heated and cool across all vehicles where Chevrolet offers only on higher trim levels. Or maybe offer 12 way power where Chevrolet offers 8 way power. Buick could come with 8 speaker stereo and option to go to 12. Chevrolet could offer 8 speaker stereo with option to go to 10. There’s a lot that can be done with content to manage the price ladder and customer perceived value.
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2017 CAMARO FIFTY SS CONVERTIBLE
A8
| MRC
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| GM Performance CAI
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