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In other words, if you're selling commodities and you want to turn your profits into real cash (not Battle.net funds), you'll have to pay Blizzard a 15% sales fee, then a 15% transfer fee. If you're selling equipment and you want to turn your profits into cash, you'll have to pay a $1/item sales fee, then a 15% transfer fee.
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Blizzard also said they will not be putting items up for sale themselves; all transactions will be left up to players.
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Yea right. They'll start with vanity items like they have in World of Warcraft before transitioning to useable items when they see how much money they can make.