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I was deeply immersed in the aftermarket world of sport compact and modern muscle cars for many years before jumping to the OEM side. I was in direct contact with over 80 companies and everybody wanted a sponsorship.
The bottom line is very simple: What is the companies return on investment. For the $xxxx dollars in discounted of free parts, what type of advertising do they get in return? "Everyone" goes to car shows so that is not unique. "Everyone's"car is also getting features in a magazine.....years ago most manufactures got wise to this one as well and require that you purchase their parts. If and when you car is in print with their sticker or part called out you get your discount or refund.
Finally, the 5th gen is reaching end of life with the 6th gen just around the corner. Companies are going to be looking at those cars to assist or sponsor very soon. The number of new products coming to market for the 5th will be very limited.
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