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I think it's pretty cool myself although I also think the fender badges will be a high theft item. And why only on the yellow cars? It's all marketing. I have a yellow 2LT with just over 1500 miles on it that we've had for almost exactly a month and almost every time I take it out I hear somebody say "Bumblebee" and people stand around the car to take pictures of themselves with it. And the car doesn't even have the rally stripes on it (yet - damaged in shipment). It's eye-catching, it's flashy, and it draws a crowd.
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