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To be perfectly honest GM designs the surveys to favor them so that in almost every case they dont have to pay SFE monies to dealers. Stop and think about this Survey .
Survey asks 2 pages of questions like , " Mr or Mrs customer were you happy with the dealer's facilities , or your salesman, or the car , or the Finance manager , or the greeter , or the dealers hours, or the followup, or the knowledge of competitor's vehicles , or the performance , or the carwash, etc etc . Then they give you choices .
. Completely satisfied
. They were very nice
. It was good
. My son the manager was very nice
. Almost satisfied
. Nearly satisfied
. closely satisfied
.sometimes satisfied
. Never satisfied
. I hate the world
If you chose any above other than " COMPLETELY SATISFIED " the dealer gets NADA ,
The manager loses his yearly bonus , The finance manager loses his annual vacation monies , the carwash people get charged back and the salesperson gets their pay cut dramatically . The survey should have only 2 possible answers , yes or no because plenty of customers think they are rewarding you by answering in the top five . Go Figure !
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