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How to sell the V6—this car is going to be the majority of sales. Sell it to those of us who want to have sporty cars but have to go to school. Make it safe so parents will buy it, but make it seem really fast. Try posing it in an ad with a Mustang and winning. The V6 is going to be impressive, so don't hold back on the power.
How to sell the V8—it should sell itself, but GM needs to advertise the V8 as faster than any production American muscle car. It also needs to be advertised as beating anything Japanese. People who love old time muscle cars tend to be anti-Asian when it comes to powerful cars. They're purists. Try posting an ad with the RWD power of the Camaro waxing the FWD power of some well-known Japanese cars. Also, put the Challenger, Mustang, and Camaro in one ad and do side-by-side-by-side comparisons. The Camaro is the best in its class in every category, so you need to exploit that. Make sure to feature young people in the ads. Advertising young people makes older buyers feel younger and makes younger buyers feel like this is meant for them. Advertise to men and women equally. While more men tend to buy for power, there are plenty of women out there who really want power. Try advertising to women using the same marketing formula as Hummer used over the past few years.
Why a 4-cylinder turbo is dangerous—first and foremost, it will sell because that 260-hp LNF is fast and tough. The problem is that everyone loves Chevy muscle who loves Chevy, so selling a muscle car with the same motor as a Cobalt will cause Cobalt sales to drop. Parents will buy 4-cylinder Camaros for safe rides for their sport-driving 16-year-olds who want a cool ride to show their friends. Also, make it safe. It needs to be safe for it to sell.
I will probably post more suggestions later, but this is all that came to mind right now.
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