Such a fragile society we live in… Don't do that, can't do this, and don’t even think about trying that, you might offend someone… Sad, very sad.
Check out some of the comments at the bottom of the article on the website, there funny as hell…
http://www.freep.com/apps/pbcs.dll/a...ESS01/70208020
Suicide-prevention group criticizes GM ad
February 8, 2007
By BRUCE HOROVITZ
USA TODAY
Yet another Super Bowl marketer is swimming in hot water.
The American Foundation for Suicide Prevention has sent a letter to General Motors criticizing an ad that shows a perfectionist assembly line robot dreaming about jumping off a bridge after dropping a bolt. The group said the spot may encourage people to consider suicide as a solution to their problems. The group demanded that GM apologize, not air the spot again and remove it from its Web site.
"We wouldn't see this ad around cancer or heart disease," says Robert Gebbia, executive director. "Why's it OK to make fun of mental illness or depression?"
The letter comes two days after Masterfoods, maker of Snickers, said it would not re-air its Super Bowl ad and took it off its Web site. Some gay activists had objected, saying the response of two men in the ad to their accidental kiss was homophobic.
Despite these objections, controversy over this year's ads pales compared with what happened after Janet Jackson's "wardrobe malfunction" during halftime of the 2004 Super Bowl. That sparked debate over broadcast decency that engulfed the ads and 540,000 consumer complaints to the Federal Communications Commission.
Several marketers took flak for the decency of their ads. Among them was Anheuser-Busch (Budweiser), the game's biggest advertiser. CEO August Busch IV apologized and said A-B would rethink the tone and content of its ads. Several companies' ads have not been seen again.
In the years since, Super Bowl marketers, who this year paid up to $2.6 million for 30 seconds of time, have faced closer examination of their ads. In the Internet age, Super Bowl ads are seen by millions more eyeballs, and criticism is instant.
"Super Bowl advertising is the ultimate stage," says Renee White Fraser, an advertising psychologist. "You get a higher level of scrutiny."
GM has "no plans" to drop the robot spot, spokeswoman Ryndee Carney says. The ad is scheduled to air next during the Feb. 25 Academy Awards broadcast on ABC, she says.
GM has received "more than a handful (of complaints) but not a tsunami," she says. She says GM "did not intend to offend anyone."
GM should drop the ad now, says former Energy secretary Donald Hodel, who also was Interior secretary in the Reagan administration. Hodel's teenage son committed suicide 23 years ago.
"They should never have run that commercial, and they shouldn't run it again," says Hodel, who says he and his wife were shocked when they saw it. "If I had a child who committed suicide some time after watching that ad, I'd seriously consider consulting a lawyer and suing GM."