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For the masses, I think it's all about the interior quality - "fit and finish", as it's often called. The performance enthusiasts (like most of us here) don't really care about that near as much as we do about the performance, but your mainstream consumer wants a car that looks good, feels solid, and SOUNDS well-made. My buddy had a '94 Z28 and the interior had about a dozen squeaks and rattles before it was a year old. He hasn't bought a GM product since. I've heard great things about the Malibu's interior; follow through with the same quality on the Camaro, and the mainstream will be far more interested than they are by the 400+ hp v8.
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