Quote:
Originally Posted by Hylton
 - Every car has to be a hit and every car has to be profitable on its own. |
But what happens when you have cars like the Malibu that are great by all accounts, and is superior in many ways to the Accord and Camry but nobody bothers to consider a Chevy. There have been the automotive equivalent to blind taste tests where the debadge the cars and ask people who they think makes the car, and how the rate its quality. The new malibu consistantly ranked at the top, but was often mistaken for a Toyota because of the brands percieved quality. Stuff like takes years to fix, and simply offering great products is not enough.