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Old 04-25-2008, 11:03 PM   #1
Mr. Wyndham
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Exclamation NEW!! Voice Your MARKETING Suggestions/Input for Focus Group on 2010 Camaro.

First off, thank you all very much for all the good input/comments in the first suggestions thread. There were a lot of very good things mentioned, and if something isn't implemented this go around, there's always the next model year...which is the point.

But this is the second suggestions thread. However, it's going to be a little more targeted. Elie (Garfin) says that the Camaro team would like gain some input/insight into marketing plans, and strategies more than actual features of the car at this point. Ask the question: How can they sell this car?

Now keep in mind, that the VAST majority of us enthusiasts are already sold on the car, and it hasn't even hit showrooms, yet. And even more will flock to the car when they see the final product that they've been holding their opinions/judgment on That isn't the group that needs to be targeted in and ads/commercials/flyers/etc. As has been said many times; Don't preach to the choir.

Instead, think of ways to draw in potential buyers from all over the spectrum. People who might be looking at a Honda Accord Coupe, comparable BMW series, Acuras, lower-level Audi's, etc, etc. The idea is to get these people, who wouldn't normally be looking at a Camaro, into Chevy showrooms. Based on what we've all seen so far, the car will have NO problem selling itself, but we gotta get people in to see it, first.

There is going to be a narrow, 1-1.5 weeks window for ideas to be put into this thread, so make 'em REAL good. Leave the rubber on the tires, and the revs under the redline. Try not to get into page-long commercial scripts (they've got people to do that. ) instead, focus on what the above mentioned people are looking for, and try to find ways to highlight said things on the Camaro. All ideas are welcome!!

Thanks again!!!!
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