[Inferno Orange 2SS-RS]

Got it, thanks.

Originally Posted by Higgs Boson

He is not saying that at all.

He is saying that charging a higher price will reduce demand as less and less people are willing to pay that price. If you can reduce demand (sales volume) but maintain revenue with your higher price it seems better than charging a lower price to attract more customers all the while needing more employees and lifts, etc to service the extra volume, charging less, spending more.

It works for Wal Mart but they also deal with a very different clientele than say, Bloomingdales..... Wal Mart could carry high end stuff if they really wanted to, they could also easily just raise prices on what they have. Doing either will cause less traffic in the store, the math has to work out and the same or greater revenue has to be generated.

It depends on if you want to deal with Deliverance or Hilton. Both types are pains in the ass. Pick your poison. As long as you bring home some bacon, that's what matters. Where you get the pigs is personal preference.

Marketing Rule #1 - Find a need and fill it.
Marketing Rule #2 - Location, ....

You understand where you are, what the people want where you are and you do that. You charge that. If you try to sell Patek Phillipe watches in Carrizo Springs, TX you will starve. If you try to sell Swatches in Beverly Hills you will starve.