MarylandSpeed is right on I think.
I try not to refuse business due to the unwanted risk of a high risk client so to speak. What I'll do with outside product is have them sign a waver saying that he is coming to us at his own risk and if we assume no responsibility after the service.
I go a step further and tell them that we will do our best work but even if we mess your product up we hold not liability. It is meant to desuade them form coming and of course if WE were the fault we'd take care of them but sometimes the business isn't worth the risk.
Not saying that's the case with the OP here.
I always went to Big10 tires here in Bama. I'd buy my filter and Mobile1 oil and they'd charge me to do it. Well they are now PepBoys and the policy is no outside parts. Fair enough. Well I asked for Mobile1 and he told me 29.00 PER QUART. Yes, I had him double check that, but the competing companies full synthetic was only 8.00 per quart. Obviously someone had a deal made with PepBoys.
Thing is it does seem like this shop for whatever reason just doesn't want to install the headers and exhaust.
I'd ask them about it.
Quote:
Originally Posted by Higgs Boson
He is not saying that at all.
He is saying that charging a higher price will reduce demand as less and less people are willing to pay that price. If you can reduce demand (sales volume) but maintain revenue with your higher price it seems better than charging a lower price to attract more customers all the while needing more employees and lifts, etc to service the extra volume, charging less, spending more.
It works for Wal Mart but they also deal with a very different clientele than say, Bloomingdales..... Wal Mart could carry high end stuff if they really wanted to, they could also easily just raise prices on what they have. Doing either will cause less traffic in the store, the math has to work out and the same or greater revenue has to be generated.
It depends on if you want to deal with Deliverance or Hilton. Both types are pains in the ass. Pick your poison. As long as you bring home some bacon, that's what matters. Where you get the pigs is personal preference.
Marketing Rule #1 - Find a need and fill it.
Marketing Rule #2 - Location, ....
You understand where you are, what the people want where you are and you do that. You charge that. If you try to sell Patek Phillipe watches in Carrizo Springs, TX you will starve. If you try to sell Swatches in Beverly Hills you will starve.
|
The old saying "It's hard to find good help" is true.
I've dealt with this. You don't want to run the risk of craftsmanship or workmanship and service levels getting complacent. Not saying they don't want to build but installing exhaust systems is not a big demand to begin with.
One of the reasons I'm stuck with little to no shops here is because shops here have found they can make more money and have less problems to just stick to normal shop business. I've been told by shops that they dont' do performance work anymore because it's a higher risk of problems and a pickier clientele and takes longer to do the work with all the different aftermarket equipment.