[CatiaJockey]

Idea for a commercial that shows how times have changed...
Have a father dropped off at college by his son (in a new Camaro) that just graduated from AeroSpace Engineering. Then the son (from a high tech looking job site) speaking to his co-workers mentioning the fact that he dropped his dad off at school on his way in. [son] "Dads having dreams of a new Camaro when he graduates" (big smile on sons face)

I think what's being asked here is what in your daily sensory inputs makes you think about a Camaro. There has to be a catchy hits home kinda visual stimulation. I think the Cadallic people did it right with the female that asks if your car turns you on, but thats been used and is a symbol for them. Everyday common people is the target now. Nascar I believe has to have a role in this, the folks here have a unique opportunity, you just may see something you've floated as an idea show up in a commercial, how cool is that!