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Buick is not on the ropes here at all. It's a profit machine and is generating more conquest sales than any other GM brand. Plus higher ATPs than Chevrolet could ever dream of generating.
And GMC and Chevrolet trucks are exactly the same, minus packaging and some design differences. That's why the brand is so profitable, GM really doesn't have to do much more.
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2023 GMC Canyon Elevation
2020 Chevrolet Colorado W/T Extended Cab (State-issued) |