Quote:
Originally Posted by ULTRAZLS1
In terms of sales. The existence of the Sierra definitely has a very large impact on overall Silverado sales and visa versa.
I would cross shop them as nearly the same vehicle as would many other GM buyers.
In fact I just did last year. Got a better price at the Chevy dealer.
Its damn near impossible for the Silverado alone to outsell the f150. You have almost the exact same truck from the same company that is directly cross shopped taking a massive dent out of it sales.
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I have always cross shopped them as the same vehicle. They are always so visually similar that though I may prefer one over the other it has never been different enough to sway me if I could get a better deal on the other at a different dealership. This means that I have almost always ended up in a Chevy because it seems their dealerships put more trucks on the lot and typically go to an invoice-minus price (and then all applicable rebates/incentives) immediately while the GMC guys try to "do the dance".