Z/28 Tech Background

[DDoug]

Well, the Viper has had zero dollars spent on advertising with virtually all marketing money going to racing.

It has sold about 450 units.

That's far from 4000.

Makes sense to me to super-hype the car to be sure all sell swiftly.

As usual, though, how well will the Z/28 sell when dealer are asking north of $100k, reguardless of MSRP?

[Zfatuated]

Originally Posted by RLHMARINES

Enjoy!!

http://media.gm.com/dld/content/dam/...under-2013.pdf

DUDE! You are the Man! Thank you very much for posting this! I hate getting info filtered by the media, this gives me the chance for the info to go directly from GM to my eyes. Makes me happy...lol.

Originally Posted by mkorgan

As much marketing as they have around this car and as much hoopla as they are trying to gear up it just seems to me they are WAY over doing it. What I mean by that is this...you don't see Porsche talking about there cars and all the engineering that goes into them, they just put out a great car and let the car speak for itself. It seems that Chevy is compensating for something that just does not equal all the hype.

GM has been pretty mild in my opinion in marketing the Z/28 and have admirably stuck to the facts. I've spent some years in the Porsche world and their marketing is some of the most hyped overblown insulting BS. Really offensive. I take what GM has put out as great, classy stuff vs some other crap I've been subjected to :-)

Different stokes for different folks. Peace.