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#15 | |
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#16 | |
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Account Suspended
Drives: Thunderbird Join Date: Sep 2008
Location: Kentucky
Posts: 951
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Quote:
In the early 1990's you had the Civic, the Civic CRX (which was arguably different enough that it acted as a uniwue offering), the Prelude, and the Accord and you had greater variety within every model. there are no wagons now, not many hatchbacks either. Honda just doesn't build that many cars anymore, and that is saying something because they weren't exactly flooding the market in the first place.. The other issue is, IMO, their offerings have lost their way a bit. My wife loves the Accord historically, thinks the thing is almost a philosophy on how to build a mainstream sedan as much as it is an actual sedan. She hates the current model....too large and it doesn't look like a Honda. Throw in the surprisingly disappointing interior on my nephew's current gen Civic Si and it isn't hard to figure out what is going wrong. Shame too, once upon a time Honda was arguably the most respected small engine manufacturer in the world and now all of the poor choices overshadow that. |
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#17 |
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Downright Upright
Drives: Daily Join Date: Apr 2009
Location: Cruisin'...
Posts: 4,145
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An "undisputed" post, from www.gminsidenews.com , posted by SierraGS:
Some great numbers from Cadillac and GMC with very strong retail/fleet sales gain ratios (90%) and (76%) respectively and Buick had good increases but a more troubling 53% ratio of the gain from retail sales. Then there are the poor numbers from Chevrolet with nearly 70% of the sales gain from fleet sales, not to mention hgh rebates on more of its car line than competitors. The Malibu continues to be a disappointment with sales continuing to depend upon heavy fleet sales and unacceptably high rebates, the only car in the segment with a higher rebate than the Mailbu is the Galant which is also a "rental car queen". When will GM correct the Malibu's difficiencies in content so that it can sell without $3,000 rebates and match the high percentage retail rates that the segment leading Accord and Camry do with NO REBATES? The lack of action on GM's part with the current Malibu does not bode well for it's successor that will have to contend with the new Sonata which is a sellout for Hyundai with NO REBATE, a new Kia Optima that will be a much better seller than the current model along with the Fusion and Altima that have outsold the Malibu YTD with rebates that are 1/3 of the Malibu - then there is the two most formidible competitors, the next generation Accord and Camry which little has been said but going by past history will be much more competitive than the current offerings. Along with these contenders, the next gen Malibu will have to compete with an all new VW mid-size car that will have the proper price/content ratios and a strong marketing campaign. GM had better get the next Malibu right in every detail or the Mailbu will continue to be "Fleet car of the Year" when it should be the best selling car in the mid-size segment without the crutches of rebates and fleet sales. GM needs to do some homework and look at the Fusion and Sonata's highly successful price/feature strategy and implement it on the next generation Malibu - it has worked for both of them and it is 100% guaranteed to work for the current Malibu and the next generation one, and it will increase profit per sale along with the Malibu's residual values. Both the 2010 Fusion and 2011 Sonata have already passed the 2008-2010 Malibu in the number of "cars on the road" I see here in SoCal and that is an embarassment to the entire Chevrolet lineup, how can cars that have been on the market for 1 year (Fusion) and 3 months (Sonata) outsell one that has been on the market for nearly 4 years!!!?? The other thing that is 100% guaranteed is if the Malibu continues with it's current trim level/feature offerings, the only buyers it will attract are those from the rental car companies. The only way Chevy is going to become Chevrolet is to start building cars that are worthy of the extra letters Interesting perspective... |
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