Very poorly worded memo from GM - no more use of the term "Chevy" - Page 4 - Camaro5 Chevy Camaro Forum / Camaro ZL1, SS and V6 Forums

esperman · 06-10-2010, 01:41 PM

another stoopid examples of how the "suits" think.

LAWMAN · 06-10-2010, 01:41 PM

ha,now thats funny right there, i dont care who you are,.......some folks on here are too young to know what you are saying here,....thats good!

CamaroCrazy69 · 06-10-2010, 01:42 PM

It just doesn't have that "ring" to it. Everyone knows who makes the Camaro and Corvette anyway. No one ever says "Oh, I drive a Chevrolet Camaro or Chevrolet Corvette, or Chevy Camaro or Chevy Corvette". THE BOWTIE SAYS IT ALL! 'Nuff said!

CamaroCrazy69 · 06-10-2010, 01:44 PM

However Chevy is easier to say than Chevrolet. I'm proud to drive a Chevy or Chevrolet!

Richochet83 · 06-10-2010, 01:51 PM

GM can kiss my ass. I will say Chevy as long as I own one and as long as they exist.

Fogey · 06-10-2010, 01:55 PM

that Chebies have to be called Chebrolays.

gen5fan · 06-10-2010, 01:56 PM

Sooooo.......now what ???

Is my Camaro plate a collector's item or a worthless hunk of tin ???

I'm sticking with this....

RubyCamaro · 06-10-2010, 01:56 PM

I cannot imagine a native born American who does not know that Chevy & Chevrolet are the same thing. I hope it truly was only an internal marketing thing. That I understand. If it was an attempt to get the general public to drop "Chevy" ...Good luck getting Americans to have anyone dictate to them what they say or call anything. (A little thing called Freedom of Speech). I love my Chevy Camaro.

TooCool5 · 06-10-2010, 01:58 PM

Somebody call the Waaaaambulance.

greenrail · 06-10-2010, 01:59 PM

At the very least, it sure has lit up the various blogs and websites!!!

Way to go CHEVY

Iwantone2 · 06-10-2010, 02:01 PM

Quote:

Originally Posted by PQ

They aren't telling us to stop using Chevy. I'm sure it's just a daily business op thing inside GM.

No need to panic.

But according to your avatar, we need to be scared

motorhead · 06-10-2010, 02:06 PM

I think redneck mullet heads started using the term chevy because they couldn't spell chevrolet.

I can't think of another brand that uses more than one name other than chevrolet.

sninja13 · 06-10-2010, 02:13 PM

I understand why they are doing it, but I feel they should embrace the Chevy.

When I was a little kid my Dad drove a Chevy. It wasn't until I was a little older that I realized Chevy and Chevrolet were the same thing. I thought that maybe they were connected, but I didn't know it was the same. To me Chevy was the name, and still to this day I go to Chevy.com and not Chevrolet.com. This is most likely why they want to change it. Also searching for Chevy/Chevrolet parts and/or memorabilia is a pain on Ebay as you have to search twice.

None of the other Detroit car companies have such a nickname. You give your friends nicknames. That is why it should be embraced.

greenrail · 06-10-2010, 02:23 PM

Poorly worded Memo.... Most Certainly - However, GM folks, I would encourage you to not turn your back on CHEVY there is a lot of equity in that word. Internally or externally, it means a heck of a lot to many, many people.

Latest Memo:

http://www.autonews.com/assets/DOC/CA70136610.DOC

06-10-2010, 01:41 PM	#44
LAWMAN Drives: 2010 cam.2ss/rs.iom,07'escalade esv Join Date: May 2009 Location: Pasc.Ms. Posts: 841	ha,now thats funny right there, i dont care who you are,.......some folks on here are too young to know what you are saying here,....thats good! __________________ A9120159 1100:12/19/08 3800:06/19/09 6000:07/02/09

06-10-2010, 01:55 PM	#48
Fogey Drives: 2011 2SS/RS A6, IOM Join Date: May 2009 Location: West Los Angeles Posts: 1,242	Would this mean... that Chebies have to be called Chebrolays.

06-10-2010, 01:56 PM	#49
gen5fan Drives: Previous '04 SSR; '10 2SS; '16 2SS Join Date: Mar 2009 Location: Western NY Posts: 191	???? Sooooo.......now what ??? Is my Camaro plate a collector's item or a worthless hunk of tin ??? I'm sticking with this.... Attached Images __________________ 2022 LT1, Vivid Orange Metallic. Order placed 1/25/22 Took delivery 5/28/22

06-10-2010, 01:56 PM	#50
RubyCamaro Jan Drives: 2010 Camaro 1LT Red Jewel tintcoat Join Date: May 2010 Location: Springfield, TN Posts: 16,240 View My Garage	Chevy I cannot imagine a native born American who does not know that Chevy & Chevrolet are the same thing. I hope it truly was only an internal marketing thing. That I understand. If it was an attempt to get the general public to drop "Chevy" ...Good luck getting Americans to have anyone dictate to them what they say or call anything. (A little thing called Freedom of Speech). I love my Chevy Camaro. __________________

06-10-2010, 01:58 PM	#51
TooCool5 Drives: 2010 Camaro 1LS 3.6 LLT V6 325 HP Join Date: May 2009 Location: LS Posts: 4,244 View My Garage	Somebody call the Waaaaambulance. __________________ 2010 Camaro Auto, Inferno Orange, Titanium Interior, Gearhead Wheels AIRAID CAI

06-10-2010, 01:41 PM	#43
esperman You Can Call Me Jay Drives: 2010 1LT RJT Manual w/CAI & Solo Join Date: Sep 2009 Location: Louisville, KY area Posts: 1,284	another stoopid examples of how the "suits" think.

06-10-2010, 01:42 PM	#45
CamaroCrazy69 Drives: 1987 Iroc Z and 1978 Type LT RS Join Date: Nov 2009 Location: Texas Posts: 32	It just doesn't have that "ring" to it. Everyone knows who makes the Camaro and Corvette anyway. No one ever says "Oh, I drive a Chevrolet Camaro or Chevrolet Corvette, or Chevy Camaro or Chevy Corvette". THE BOWTIE SAYS IT ALL! 'Nuff said!

06-10-2010, 01:44 PM	#46
CamaroCrazy69 Drives: 1987 Iroc Z and 1978 Type LT RS Join Date: Nov 2009 Location: Texas Posts: 32	However Chevy is easier to say than Chevrolet. I'm proud to drive a Chevy or Chevrolet!

06-10-2010, 01:51 PM	#47
Richochet83 Drives: SIM 2LT Camaro RS Join Date: Apr 2009 Location: Maryland Posts: 485	GM can kiss my ass. I will say Chevy as long as I own one and as long as they exist.

06-10-2010, 01:59 PM	#52
greenrail Comic Curmudgeon Drives: 2010 Camaro 2SS-2010 VW CC Sport Join Date: Mar 2008 Location: Near Chicago, IL Posts: 2,392	At the very least, it sure has lit up the various blogs and websites!!! Way to go CHEVY __________________ Member Illinois Camaro Club His Name is Rosie - "Speak Softly and Carry a Big Stick!" - If you know who said that, then you know the genesis of his name.

06-10-2010, 02:06 PM	#54
motorhead Drives: Love the one you're with Join Date: Sep 2009 Location: Downtown Charlie Brown Posts: 11,849	I think redneck mullet heads started using the term chevy because they couldn't spell chevrolet. I can't think of another brand that uses more than one name other than chevrolet.

06-10-2010, 02:13 PM	#55
sninja13 Drives: 2010 2SS/RS, SIM B Rally, B Int Join Date: May 2010 Location: York Haven, PA (Near York & Harrisburg) Posts: 54	I understand why they are doing it, but I feel they should embrace the Chevy. When I was a little kid my Dad drove a Chevy. It wasn't until I was a little older that I realized Chevy and Chevrolet were the same thing. I thought that maybe they were connected, but I didn't know it was the same. To me Chevy was the name, and still to this day I go to Chevy.com and not Chevrolet.com. This is most likely why they want to change it. Also searching for Chevy/Chevrolet parts and/or memorabilia is a pain on Ebay as you have to search twice. None of the other Detroit car companies have such a nickname. You give your friends nicknames. That is why it should be embraced. __________________

06-10-2010, 02:23 PM	#56
greenrail Comic Curmudgeon Drives: 2010 Camaro 2SS-2010 VW CC Sport Join Date: Mar 2008 Location: Near Chicago, IL Posts: 2,392	Poorly worded Memo.... Most Certainly - However, GM folks, I would encourage you to not turn your back on CHEVY there is a lot of equity in that word. Internally or externally, it means a heck of a lot to many, many people. Latest Memo: http://www.autonews.com/assets/DOC/CA70136610.DOC __________________ Member Illinois Camaro Club His Name is Rosie - "Speak Softly and Carry a Big Stick!" - If you know who said that, then you know the genesis of his name.

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