Sports car advertising taking a turn, but still confused why no Camaro Commercial

[Mr CLuTcH]

Originally Posted by squat

Isn't the plant already running at max capacity? It's not like camaros are just sitting on lots for months on end.

I agree that some commercials would be nice and help the camaro sell even more. But for GM to do that they'd probably have to open up another plant to deal with the added demand. Tooling up another plant costs a bunch of money.

Then if that demand went away you don't need the extra plant anymore so you gotta deal with the plant sitting idle or retool it for something else.

Again, I agree that the camaro could sell better with advertising, but there are other costs that we maybe aren't considering. Of course if the current plant isn't running at capacity then my point is void.

Yea, sure, more demands may mean more plants, but more demand also means MORE MONEY to support that demand. Hell, look at Ford, I may not like they're cars like the Mustang, but you can't ignore that they're EVERYWHERE, and that Ford is doing GREAT for themselves.

When you think about it, it all makes sense, Ford didn't have to be "bailed-out", but GM did. I think they didn't for a reason; they're cars are definitely "in demand" and they're making more money to support that demand. GM on the other hand, I dunno, I personally feel like they need all the marketing they can get, whether they're government loan is paid off or not.

I find it utterly foolish and "self-defeating" from a financial standpoint for a company to say :

"oh the new Chevy Camaro is selling pretty great, but if we get some great advertising it would sell even more and probably double our quarterly goals and put us ahead of our competition (FORD),........NAAHH, that would put our car in "too much" of a demand than we can compensate for, it's "too much" money we'd be making! We don't have time to make that much more money,....let's just stick to our grandma inspired ads."

Yeah,......get ready for this. The Camaro will continue to "sell itself" for now......just like the firebird and the older Camaro's did, but what then after a year or two. Uh oh, we're back to square one the Camaro disappears.

[LimaCharlie]

When was the last time you saw a decent commercial from Chevy? It's probably a good thing they don't make a Camaro commercial anyways.
This is probably their last good commercial:

[ItIsWhatItIs]

Many seem to think the car is hot and sells itself without commercials. Go back to late 60's when GM actually had muscle car commercials....the results were sales of over 200,000 Camaros a year. Commercials do equal sales.

[Mr CLuTcH]

Originally Posted by ItIsWhatItIs

Many seem to think the car is hot and sells itself without commercials. Go back to late 60's when GM actually had muscle car commercials....the results were sales of over 200,000 Camaros a year. Commercials do equal sales.

Thank you!!

[HDDAN]

We are living in "politcal correctness". What would someone suggest that GM use for a theme? High performance? Brute accelleration? That would be begging for the nannies to start a campaign to limit the power. Should they only show the six cylinder and market it as a grocery getter? How about an SS doing a "smoke show" on a public street? The Camaro is an enthusiast car. Word of mouth and street reputation are better marketing tools for this type of vehicle. We are not talking soccer mom mini vans here. A Camaro is not the car that the salesman will lead the average person to see in the showroom. The average Camaro buyer will walk into the dealership knowing precisely what they are looking for.

[Stormyone]

Originally Posted by HDDAN

We are living in "politcal correctness". What would someone suggest that GM use for a theme? High performance? Brute accelleration? That would be begging for the nannies to start a campaign to limit the power. Should they only show the six cylinder and market it as a grocery getter? How about an SS doing a "smoke show" on a public street? The Camaro is an enthusiast car. Word of mouth and street reputation are better marketing tools for this type of vehicle. We are not talking soccer mom mini vans here. A Camaro is not the car that the salesman will lead the average person to see in the showroom. The average Camaro buyer will walk into the dealership knowing precisely what they are looking for.

Not many commercials about Vettes, Vipers, Ferraris, Lambos, etc.... Not saying that the Camaro is in the super car class, but as you've pointed out, some cars really don't need advertising like that... It is ironic that on the one hand you have some people saying that that are seeing too many Camaros and wish it was more "exclusive" and on the other hand some are suggesting an advertising blitz which no doubt would lead to more Camaros being sold... Can't please everyone, even in the Camaro family...

[AquaSSRS]

I have seen at least 2 Lexus commercials in the past 2 years doing burnouts, going sideways and doing donuts. If they can do it and not get flak, why can't chevy. I remember the Castrol commercial with the Red and Black SRT Charger, the charger looked bad-ass, and it wasn't even a dodge commercial.

Political Correctness is Bullshit!

That Mustang commercial is brilliant advertising and makes the car look awesome. I am not a Mustang person, but the car looks good and they accent it's looks and features. I would love to see a commercial like this for the camaro. Marketing is key to selling anything and everything.

[stand-al0ne]

Originally Posted by Johnnyma45

I wish our Transformer wasn't a loser like Bumblebee though. It looks mean enough to be a Decepticon.

haha oh man

maybe they can put the Camaro on a 12-sided dice too!

I'm a dork too so dont get mad - I just laughed out loud in the office when I read that

[stand-al0ne]

Originally Posted by AquaSSRS

I have seen at least 2 Lexus commercials in the past 2 years doing burnouts, going sideways and doing donuts. If they can do it and not get flak, why can't chevy. I remember the Castrol commercial with the Red and Black SRT Charger, the charger looked bad-ass, and it wasn't even a dodge commercial.

Political Correctness is Bullshit!

That Mustang commercial is brilliant advertising and makes the car look awesome. I am not a Mustang person, but the car looks good and they accent it's looks and features. I would love to see a commercial like this for the camaro. Marketing is key to selling anything and everything.

That new Mustang commerical was super badass. (And I'm not even a Disgustang fan)

[HDDAN]

Originally Posted by AquaSSRS

I have seen at least 2 Lexus commercials in the past 2 years doing burnouts, going sideways and doing donuts. If they can do it and not get flak, why can't chevy. I remember the Castrol commercial with the Red and Black SRT Charger, the charger looked bad-ass, and it wasn't even a dodge commercial.

Political Correctness is Bullshit!

That Mustang commercial is brilliant advertising and makes the car look awesome. I am not a Mustang person, but the car looks good and they accent it's looks and features. I would love to see a commercial like this for the camaro. Marketing is key to selling anything and everything.

They ran the motorcycle commercials for a while before the news magazines came gunning for them in the 1980's. I agree, political correctness is bullshit. It is the concept of what is good for the great unwashed masses. This country was founded on the theory of god given inalienable rights. The politically correct would like to void our constitution.

[bigearl]

It's not just about selling Camaro's. It's about building the brand. They need to be advertising to show this is a new well designed thoroughly modern car and get some of those mullet-stereotypes behind you.

I agree people will know what they want when they look at a Camaro, but dream of a day when not every single road test features a paragraph and a half on redneckism.

[Captain Awesome]

Originally Posted by Ghost-Rider

They're still selling Camaros faster than they can make them... why advertise?

The point you guys are missing is that for a few months back when the car came out the car WAS advertised, but the advertisements were HORRIBLE. They didn't really have the car even moving and the music was like the kind you hear in an elevator. They SHOULD have made better ads for the few ads they did have. It couldn't have cost any more to make an ad with the car driving around at least.

Anyone notice this?

[SheriSS]

I commented to my husband last week after seeing the Mustang commercial how long before we see a Camaro commercial. Saw one this week featuring a silver one. I should have replayed it to pick up all the details, but I think it was only for the V6 highlighting its horsepower and fuel milage. I liked it, but haven't seen it since.

[topgun1]

agreed, advertising and exposure (other than Transformers) was terrible for the Camaro. The new Mustang commercial is something like what the Camaro needed. They even mock the Camaro's relationship to Transformers by using the word "transform" during the commercial.

No commercials ever showed the true potential of the new Camaro and I was disappointed about that. I would put money on it that the sales of the new Camaro would have been half of what they are without Transformers with the weak advertising.