11-08-2018, 03:31 PM | #15 |
Banned
Drives: 6 on the Flo' Super Sport Join Date: Jan 2011
Location: md
Posts: 1,925
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11-08-2018, 06:11 PM | #16 |
Hail to the King baby!
Drives: '19 XT4 2.0T & '22 VW Atlas 2.0T Join Date: Dec 2008
Location: Illinois
Posts: 12,172
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Just so you know GM pulls Chvroltvfrom Europe a few years ago with the exception of two cars, Corvette and Camaro. They have nothing lose to advertise there.
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"Speed, it seems to me, provides the one genuinely modern pleasure." - Aldous Huxley
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11-08-2018, 06:13 PM | #17 | |
Hail to the King baby!
Drives: '19 XT4 2.0T & '22 VW Atlas 2.0T Join Date: Dec 2008
Location: Illinois
Posts: 12,172
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Quote:
http://corporate.ferrari.com/en/2017...-record-year-0
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"Speed, it seems to me, provides the one genuinely modern pleasure." - Aldous Huxley
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11-08-2018, 06:27 PM | #18 |
Drives: 2017 ZL1 A10 Join Date: Nov 2009
Location: Pearland, TX
Posts: 465
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GM will make more money on the trucks and SUVs then they do on sports cars and sedans. Look at all the tiny little SUVs out there on the roads today, they have decent power, good gas mileage and are way more practical with more room then the smaller sedans. Most of the manufactures are this way. Look at Toyota, the Rav 4 is their best selling vehicle right now. It's been like this for the past couple of years.
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11-08-2018, 09:28 PM | #19 | |
Drives: 2017 SS 1LE, 2016 1SS (previous) Join Date: Apr 2016
Location: Metro-Detroit
Posts: 1,863
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Still, there is little money involved with social media advertisements (twitter, instagram, etc). Page-space and air-time I get would eat up $$. |
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11-08-2018, 09:35 PM | #20 | |
Drives: 2018 SS 1LE Join Date: Apr 2017
Location: North Jersey
Posts: 776
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11-08-2018, 10:13 PM | #21 | |
Drives: 2016 2SS 8AT Join Date: May 2018
Location: Nevada
Posts: 358
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11-08-2018, 10:31 PM | #22 |
Drives: '17 2SS convertible'20 Yukon Denali Join Date: Nov 2011
Location: Cedar Park, Texas
Posts: 2,934
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Yeah, that's a good ad.
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Richard
2017 2SS SIM convertible, A8, NPP, MRC, 56R wheels, GM CAI, Diode Dynamics Side Markers Delivered: 08/15/2016 #TeamBeckyD |
11-09-2018, 07:45 AM | #23 |
Drives: Gone: 2017 Camaro SS Join Date: Dec 2016
Location: London Ontario Canada
Posts: 111
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There has to be a reason to believe that advertising will result in new sales. They market the Camaro through various means (eg. Nascar, Transformer movies, etc). Additionally, the enthusiast and regular automotive press give a disproportionate amount of coverage to these kinds of cars. Perhaps they're already doing what they need to do to inform and excite their niche customer base.
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11-09-2018, 09:26 AM | #24 | |
Drives: 2017 SS 1LE, 2016 1SS (previous) Join Date: Apr 2016
Location: Metro-Detroit
Posts: 1,863
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-Sportscar Racing (GT4) - performance enthusiast focused; Camaro is of the most expensive choices and least fielded cars; growing spotlight but still small -Movies (Transformers) - typically a modified version of current production; those none-enthusiasts that even note the Camaro likely just see “a Camaro” that has aftermarket stuff on it; the initial Gen5 was a big showing as it wasn’t on the road yet, there was nothing like it out yet and it was the car -Auto Mags/Media - performance enthusiast focused and showcase the top performance models 99.9% of the time It’s clear now that Chevy wants and wanted to compete with Mustang in sales. A car that is designed, optioned and marketed to everyone, performance enthusiast and not. If the Camaro wanted to be sold to more than just performance enthusiasts, like the Mustang is, you have to get the attention of the none-enthusiasts... I do not see that being done. This is why I think Camaro, as it stands, has two options: take the place as the every-mans performance coupe (NOT a Mustang direct competitor; a step up - the less compromising option before Corvette) or drastically change its current course. I love the 6th Gen, but it clearly doesn’t seem designed in mind to sell like Mustang, but it seems like Chevy wants to, but isn’t even marketing it to sell like Mustang. Last edited by Mountain; 11-09-2018 at 09:43 AM. |
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11-09-2018, 09:39 AM | #25 | |
Drives: Chevys at the limit Join Date: Nov 2010
Location: SLC, UT
Posts: 9,621
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Cheers, Kayla L. 801.545.4215 |
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11-09-2018, 10:05 AM | #26 |
Drives: 2017 Camaro 2.0 RS Join Date: Jun 2017
Location: Las Vegas NV
Posts: 212
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Need to do ads if you want people to notice
I know other members must have this occur, again just the other day, some lady asked me if my Camaro was some sort of new Mustang ???
And a guy with her asked if I had the 8 or the 6 ??? I told him close to 300HP Turbo 4 and he about passed out. Then he asked price when I told him just under $28000 selling price, again he was shocked and liked the car a lot. Many people that might buy a Camaro don't even know there still made, don't know they have a low cost Turbo option and on and on. It ridiculous to not run some sort of quality , cool, maybe even Retro looking ads. Flaps |
11-09-2018, 10:37 AM | #27 |
Retired from Car mfrs....
Drives: 2LT RS/HR-V Join Date: May 2013
Location: /Fort Lauderdale
Posts: 10,048
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my opin after being in the corp car biz for 30 yrs:
marketing/advertising has changed so much, look at the thickness of a car and driverw mag vs 10 yrs sgo. the ad funds are not going to print or media as much as before. its also a huge social mecia presence now, product events, direct contact, etc. ....your total budget is spread way thin these days. so now you have to hit where it will do the most bang for the buck...what will increase sales NOW.....and thats the SUV's....and trucks. Advertising can move the needle 10-15 pct if the campaign is right, but cant resurrect a dead product line. camaro certainly is not dead, but to throw money for strategic camaro ID advertising is a choice I dont think most execs will make these days. |
11-09-2018, 01:11 PM | #28 | |||||
Retired from GM
Drives: 2017 Camaro Fifty SS Convertible Join Date: Mar 2017
Location: Detroit
Posts: 5,233
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The goals of the Marketing Team is to support the Product Development Teams (every car and truck team) in meeting those goals and to promote the most profitable product sales mix for Chevrolet. It is my OPINION that if Chevrolet is meeting its overall sales and profitability targets AND Camaro is meeting its ATP targets, the Marketing Team is more likely to twist the bigger knobs ( Silverado, Equinox, Traverse, Malibu ) to achieve their profitability targets. They are not likely to lose sleep over Camaro missing sales numbers if Camaro is still profitable and ringing the ATP bell. It's certainly what I would do if I were in that role.
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