Very poorly worded memo from GM - no more use of the term "Chevy" - Camaro5 Chevy Camaro Forum / Camaro ZL1, SS and V6 Forums

comiskeybum · 06-10-2010, 08:19 AM

As reported on CAMARO5 HOMEPAGE.

GM wants people to start saying "Chevrolet" instead of "Chevy".... or maybe not?

Quote:

The New York Times reports that a memo distributed to workers at the company's headquarters earlier this week instructs them to cease referring to the Chevrolet brand by its long-standing nickname, Chevy. Going forward, only Chevrolet is to be used. The reasoning? So-called branding consistency.

GM's RESPONSE:

Quote:

Statement on the use of Chevrolet and Chevy
“Chevy” will continue to reflect the enthusiasm of customers and fans

2010-06-10

DETROIT -- Today’s emotional debate over a poorly worded memo on our use of the Chevrolet brand is a good reminder of how passionately people feel about Chevrolet. It is a passion we share and one we do not take for granted.

We love Chevy. In no way are we discouraging customers or fans from using the name. We deeply appreciate the emotional connections that millions of people have for Chevrolet and its products.

In global markets, we are establishing a significant presence for Chevrolet, and need to move toward a consistent brand name for advertising and marketing purposes. The memo in question was one step in that process.

We hope people around the world will continue to fall in love with Chevrolets and smile when they call their favorite car, truck or crossover “Chevy.”

http://media.gm.com/content/media/us...0610_Statement

Another GM explanation:

skuttduck · 06-10-2010, 08:53 AM

This coming from a company that would spell employee "employe" to save printing costs.

I'm not sure if that is still done, but hey, Chevy could save on printing costs as well.

PAUL SS · 06-10-2010, 09:12 AM

A huge waste of time.

wavrun2000 · 06-10-2010, 09:17 AM

Apparently is was a slow day in the advertising department.

*The_Blur* · 06-10-2010, 09:24 AM

I sometimes wonder how some people keep their jobs. Discussing this with the media was incredibly stupid. I can understand brainstorming in the marketing department, but discussing these kinds of ideas with the media can only have bad outcomes.

comiskeybum · 06-10-2010, 10:20 AM

Its cuz they paid back their loan and now they are using their own money.

Stew · 06-10-2010, 10:28 AM

WIF, just how dumb do they think people are?

HeatherR · 06-10-2010, 10:32 AM

GM on facebook just sent out a message about this saying that they are not "dropping" the use of Chevy. It's part of their heritage...blah, blah, blah.

More job shake ups in Marketing

chrisinlittlerock · 06-10-2010, 10:34 AM

OMG!!! How stupid can they be?

Hylton · 06-10-2010, 10:35 AM

Marketing is an absolute mess right now....

FenwickHockey65 · 06-10-2010, 10:41 AM

http://www.gminsidenews.com/forums/f...evy-use-92674/

Official statement from GM.

Basically they just want to start marketing with "Chevrolet." They don't care if people still say "Chevy."

Captain · 06-10-2010, 10:42 AM

They pay some idiot the equivalent of 10 new Chevy Camaros to come up with that dumb idea.

SS 376 · 06-10-2010, 10:53 AM

Quote:

Originally Posted by FenwickHockey65

http://www.gminsidenews.com/forums/f...evy-use-92674/

Official statement from GM.

Basically they just want to start marketing with "Chevrolet." They don't care if people still say "Chevy."

Don't see it as a big deal either... Make great cars and hope people stop blindly buying imports (Thanks Toyota) and it won't matter what the brand name is.

LOWDOWN · 06-10-2010, 11:04 AM

Let's see now..."JIMMY" (GMC nickname since "forever") is OK to say/use/market, but not "CHEVY"...?! "Chevy II" must have never existed...

Even "thinking out loud" has become a "crime"...?!

One more chapter in the "they eat their young" saga of "Detroit"...

06-10-2010, 09:12 AM	#3
PAUL SS The Mark of Excellence Drives: 2010 ABM 1SS RS LS3 Join Date: Jan 2009 Location: Smallest State in the Union Posts: 8,690 View My Garage	A huge waste of time. __________________ BMR, CAI, DynoMax, Elite Eng., Hurst, Jannetty, Clear Image Headers & Hi Flow cats, Jet Hot, LSR, TSW, VMax, Vredestein

06-10-2010, 09:17 AM	#4
wavrun2000 o come on Drives: 06 GTO Join Date: Nov 2008 Location: Naples FL Posts: 437	Apparently is was a slow day in the advertising department. __________________ 06 GTO with three pedals like it should be

06-10-2010, 09:24 AM	#5
The_Blur Moderator Drives: 2018 Harley-Davidson Street Bob Join Date: Nov 2007 Location: San Diego Posts: 14,769	I sometimes wonder how some people keep their jobs. Discussing this with the media was incredibly stupid. I can understand brainstorming in the marketing department, but discussing these kinds of ideas with the media can only have bad outcomes. __________________ RDP Motorsport//GEN5DIY//Cultrag Performance//JPSS//Rodgets Chevrolet// Operation Demon//Buy at Invoice//RACECARWEAR RESPECT ALL CARS. LOVE YOUR OWN. warn 145:159 ban

06-10-2010, 10:34 AM	#9
chrisinlittlerock Drives: 2010 Camaro/08 Tundra Join Date: Feb 2009 Location: Little Rock Arkansas Posts: 797	OMG!!! How stupid can they be? __________________ Rally Yellow 2SS/RS with Custom painted Black Rally Stripes, Heritage grill, Corsa cat backs with x pipe, CAI. Delivered: 8/18/09!!!!Yes!!!! "This is CHEVY country. On a quiet night you can hear a Ford rust."

06-10-2010, 10:35 AM	#10
Hylton Drives: fanboys and ass kissers crazy. Join Date: May 2008 Location: Ottawa, Ontario Posts: 7,280	Marketing is an absolute mess right now.... __________________ "BBOMG - More than just a car show.... It's an experience!"

06-10-2010, 08:53 AM	#2
skuttduck Drives: 2010 RJT 2LT Camaro Join Date: May 2009 Location: East Lansing, MI Posts: 2,530	This coming from a company that would spell employee "employe" to save printing costs. I'm not sure if that is still done, but hey, Chevy could save on printing costs as well.

06-10-2010, 10:20 AM	#6
comiskeybum Banned Drives: 2010 Chevy Equinox LS Join Date: Aug 2007 Location: South Bend, Indiana Posts: 799	Its cuz they paid back their loan and now they are using their own money.

06-10-2010, 10:28 AM	#7
Stew Drives: 92 Luminadead/01 Dakota/97 F150 4x4 Join Date: Jul 2009 Location: Eastern, Ky Posts: 3,789	WIF, just how dumb do they think people are?

06-10-2010, 10:32 AM	#8
HeatherR Drives: 2009 CTS, 2008 Solstice GXP Join Date: Oct 2008 Location: Keller, TX Posts: 769 View My Garage	GM on facebook just sent out a message about this saying that they are not "dropping" the use of Chevy. It's part of their heritage...blah, blah, blah. More job shake ups in Marketing

06-10-2010, 10:41 AM	#11
FenwickHockey65 General Motors Aficionado Drives: 2023 GMC Canyon, 2020 Colorado Join Date: Aug 2008 Location: Florida Posts: 37,371 View My Garage	http://www.gminsidenews.com/forums/f...evy-use-92674/ Official statement from GM. Basically they just want to start marketing with "Chevrolet." They don't care if people still say "Chevy." __________________ 2023 GMC Canyon Elevation 2020 Chevrolet Colorado W/T Extended Cab (State-issued)

06-10-2010, 10:42 AM	#12
Captain Drives: 2010 2LT RS Join Date: Mar 2010 Location: Papillion, NE Posts: 107 View My Garage	They pay some idiot the equivalent of 10 new Chevy Camaros to come up with that dumb idea.

06-10-2010, 11:04 AM	#14
LOWDOWN Downright Upright Drives: Daily Join Date: Apr 2009 Location: Cruisin'... Posts: 4,145	Let's see now..."JIMMY" (GMC nickname since "forever") is OK to say/use/market, but not "CHEVY"...?! "Chevy II" must have never existed... Even "thinking out loud" has become a "crime"...?! One more chapter in the "they eat their young" saga of "Detroit"...

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