10-13-2012, 04:16 PM | #1 |
Drives: 2012 Camaro 1LT Join Date: Mar 2012
Location: Coral Springs, FL
Posts: 45
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Camaro Focus Group
Hello all. I've been invited to a Camaro focus group down in Miami. It's all legit, I've done tons of research.
Pays $200 -- from my understanding is that its from Ford and they want to see why I chose to buy the Camaro over the Mustang. And then to see what type of person buys a Camaro. They are asking me to make a photo collage of my favorite brands (JCPenney, Target, etc.) to get an understanding of me. Anybody else going? Or has anybody done one of these before? |
10-13-2012, 04:32 PM | #2 |
SoCal Mayhem
Drives: 2010 Camaro 1SS/RS Join Date: Aug 2008
Location: Foothill Ranch, CA
Posts: 5,488
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How does Ford know you own a Camaro?
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10-13-2012, 04:33 PM | #3 |
11 BEE
Drives: 2011 LS2 RS & 2012 2SS RS 45th Vert Join Date: Aug 2010
Location: Kingwood, TX
Posts: 733
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My guess would be for pulled records of people that have registered a Camaro. Your car registration is an open record.
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11Bee and I♥My45th |
10-13-2012, 04:34 PM | #4 |
Drives: 2012 Camaro 1LT Join Date: Mar 2012
Location: Coral Springs, FL
Posts: 45
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Yeah. Public record, I'm sure. I saw online somebody who bought a Honda was pulled into one run by Hyuandi. They wanted to get the in mind of why somebody would by the Honda instead of the Hyuandi.
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10-13-2012, 04:37 PM | #5 |
Shark attack!
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Brand confusion haha.
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10-13-2012, 04:40 PM | #6 |
Drives: 2012 Camaro 1LT Join Date: Mar 2012
Location: Coral Springs, FL
Posts: 45
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Should I just walk in and when they say "So why did you choose Camaro over Mustang" -- "Because Ford Sucks." LOL
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10-13-2012, 05:31 PM | #7 |
Drives: 2002 Dodge Ram :( Join Date: Aug 2011
Location: Nebraska
Posts: 372
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Just be honest with them. Tell them what you like about Camaros and what you dislike about Mustangs. Maybe looks (IMO, Mustangs don't mod well on the exterior. It doesn't take much for them to start looking ricey) or performance. Stuff like that.
Then, I'd tell them that "Ford Sucks." |
10-13-2012, 05:49 PM | #8 |
Account Suspended
Drives: 2012 Camaro 1SS/RS Join Date: Jun 2012
Location: Naples, Florida
Posts: 481
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10-13-2012, 07:00 PM | #9 |
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Ha ha, good luck with that...
I'm sure Ford won't ever ask me to do one of those after I gave them the finger on an ordered car
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10-13-2012, 07:04 PM | #10 |
Drives: 2015 GT, 1LE next? Join Date: Nov 2008
Location: North America
Posts: 194
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Take the $200 and go for it.
Just tell them this: "Every now and then a guy who drives a Mustang likes to close his eyes and imagine it's a Camaro." |
10-13-2012, 07:06 PM | #11 |
Drives: 12 SIM 2SS/ RS Sinergy M6,GMC2500HD Join Date: Jan 2012
Location: San Diego, California
Posts: 1,596
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They should focus on the Focus!
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10-13-2012, 07:18 PM | #12 | |
Drives: 2013 Challenger SXT Redline Join Date: Mar 2011
Location: South Texas
Posts: 254
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Quote:
Once again, I'm disappointed in Ford. Seems like they'd be less concerned about why you bought a Camaro and more concerned about fixing the things people that buy Mustangs are thinking about. |
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10-13-2012, 07:58 PM | #13 | |
Drives: 2017 SS Black on Black A8 Join Date: Apr 2012
Location: Ohio
Posts: 974
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Quote:
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10-13-2012, 08:11 PM | #14 |
Moderator
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I'm glad to see that you've been invited to this sort of focus group. Any opportunity to have a role in improving a company's offerings is a sort of social democracy that we need. How often do we buy things that we wish were just a little better? Your input could be a big part of improving future products. If it is from Ford, then that's good on them for trying to find out why their chief competitor is beating them on this product. I wish more companies sought meaningful input—not email surveys that barely touch on the substance of the product—from their customers.
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